Data Bank is well known as a full-service custom Marketing Research Company with a reputation for expertise in research design, execution, analysis and interpretation of results of complex studies.

At Data Bank Ltd., we are committed to developing an analytical portfolio that best fits the needs of our customers. Our specialty is building representative samples that are relevant to how our customer “GOES TO MARKET”. This means custom geography, custom “Top to Top” analysis, and an expanded category database that cuts beyond the traditional CSD world and moves into the future competitive environment of total beverage movement.

Our objective is consistent across all of our movement and execution analyses: higher profits with higher volume! A statistically valid comparison between company’s abilities to execute in the entire cold and warm segments is refocusing the beverage industry on point of sale issues. Custom projects aimed to measure the comparative levels of brand and package presence in front of the consumer, at each selling platform, is renewing the industry’s lost interest in measured execution. The final measurement of a delivery system is the results, not activity.

Our efforts are focused towards the concept of brand and package presence in each aspect of the market. Presence must be focused towards all channels and delivery methods. This includes the entire cold and warm market, in every outlet. We deliver accurate, quality field information, with experienced data collectors, to develop a total panoramic picture of bottler execution and results.

Change is the only constant in today's marketplace. How well you understand and act on it can determine success or failure. It is essential to have the right information to make the best decisions for your business.